Associate Professor, Desh Bhagat University, Mandi, Gobindgarh, Punjab, India
JournalRNIMJ
Volume / Issue2 / 3
Pages25–33
Published05 Jul 2026
Paper IDRNIMJ23JS26005
Views / Downloads1 / 0
Article summary
Abstract
This Research paper aims to examine the impact of time scarcity and convenience
on consumer behaviour towards Online Food Delivery services offered by platforms
such as Zomato, Swiggy, Uber Eats, and Domino’s, etc. The study used both Primary
and Secondary data and consists of a sample size of 150 respondents of various age
groups, family structure, occupation, income, religion and gender. Descriptive statistics
(such as mean, standard deviation and percentage analysis) and Inferential statistics
(such as correlation and ANOVA) have been employed for analysis. The results of the
study indicated a positive impact of time scarcity on consumer behaviour towards OFDS.
The results also revealed a positive correlation between Convenience and repurchase
intention and between consumer satisfaction and repurchase intention. The study
suggests that in the era of busy work and family schedules, the online food delivery
platforms should formulate innovative strategies well-suited to the evolving needs of
the users.
Manisha Arora, Kanwaljit Kaur (2026). Impact of Time Scarcity and Convenience on
Consumer Behaviour towards Online Food Delivery
Services. ResearchNext International Multidisciplinary Journal, 2(3), 25–33. https://doi.org/10.64127/rnimj.2026v2i3005
Manisha Arora, Kanwaljit Kaur. “Impact of Time Scarcity and Convenience on
Consumer Behaviour towards Online Food Delivery
Services.” ResearchNext International Multidisciplinary Journal, vol. 2, no. 3, 2026, pp. 25–33. https://doi.org/10.64127/rnimj.2026v2i3005
Manisha Arora, Kanwaljit Kaur. “Impact of Time Scarcity and Convenience on
Consumer Behaviour towards Online Food Delivery
Services.” ResearchNext International Multidisciplinary Journal 2, no. 3 (2026): 25–33. https://doi.org/10.64127/rnimj.2026v2i3005
Manisha Arora, Kanwaljit Kaur (2026) ‘Impact of Time Scarcity and Convenience on
Consumer Behaviour towards Online Food Delivery
Services’, ResearchNext International Multidisciplinary Journal, 2(3), pp. 25–33. Available at: https://doi.org/10.64127/rnimj.2026v2i3005.
Manisha Arora, Kanwaljit Kaur, “Impact of Time Scarcity and Convenience on
Consumer Behaviour towards Online Food Delivery
Services,” ResearchNext International Multidisciplinary Journal, vol. 2, no. 3, pp. 25–33, 2026. https://doi.org/10.64127/rnimj.2026v2i3005.
Manisha Arora, Kanwaljit Kaur. Impact of Time Scarcity and Convenience on
Consumer Behaviour towards Online Food Delivery
Services. ResearchNext International Multidisciplinary Journal. 2026;2(3):25–33. https://doi.org/10.64127/rnimj.2026v2i3005.
Manisha Arora, Kanwaljit Kaur. Impact of Time Scarcity and Convenience on
Consumer Behaviour towards Online Food Delivery
Services. ResearchNext International Multidisciplinary Journal 2026, 2 (3), 25–33. https://doi.org/10.64127/rnimj.2026v2i3005.
Data sharing is not applicable as no datasets were generated or analysed.
Author Contributions
The author solely conceived, researched and wrote the manuscript.
AI-use Declaration
AI tools were used only for language editing. The author verified all content.
Editorial record
Publisher's Note
The views, opinions and conclusions expressed in this article are those of the author(s). Publication does not imply endorsement by the journal, editorial board or publisher. Responsibility for accuracy, originality and integrity remains with the author(s). Readers should independently evaluate and verify information before application or citation.
